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What You Need to Know Before Doing Trademark Registration.

A trademark is something that helps to identify the brand of a business so that the clients of the firm can easily recognize the company. The brand should be something unique and not something that could be conflicting with what your competitors have. The trademark can be a symbol, phrase, words or a mixture of whatever pleases you.

Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.

When preparing to register your company’s trademark; it is a good idea for you to employ a trademark lawyer to help with the process. The advantage of hiring a trademark lawyer is to ease the registration process as they have experience in such matters and they know what is required to pass the registration process. You can search through the local directory for trademark attorneys to choose one to work with. If you feel like you can’t afford to pay for the attorney fees to get help with the registration process, you can search for lawyers that offer the services free or at a small charge for small business, or you can use the federal registration portal to get more guidelines on successful trademark registration.

It is advisable to have an idea of what you would like your trademark to look like before going for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. After drafting a trademark that you would like to use, the next process is to check if it has been used by other firms before through the portal of trademark registration. To avoid going back and forth for the search if you happen to find that it has been used is to have several ideas and search them all and use the one that has not been used before.

The trademark that you choose should be within the set regulations for a mark to be registered and protected lawfully and you can find out if your mark qualifies by checking with your lawyer. One qualification that your mark should pass is being a strong mark such that it doesn’t look like others and it is as a mark that is relatable.

The mode of trademark registration can either be online or by filling hard copies obtained at the registration office. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. It is important to note that the registration fees are not refundable regardless of the status of the application process.

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