Tips for Choosing the Right Call Tracking Software for Your Company
Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There sure is so much more happening behind a slick interface or a great discount.
When you start looking around, you will easily find so many products and vendors to choose from. Before deciding on a particular call tracking platform, consider the following:
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is aimed at a global market, make sure your provider offers local and toll free numbers in your target country or countries.
Dynamic Generation of Phone Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Compatibility with Existing Systems
You can boost the benefits of your call tracking software when it can be integrated with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.
Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. This can lead to a waste of resources otherwise.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions offer a wealth of information about your target customers. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.
When picking a call tracking solution, be sure that it provides all essential analytics such as caller id, call source, call time and date, etc. presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only get one that you can afford to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.